220 Cord & Code

Apr 2022 – May 2022

220 Cord&Code is a premium design home appliance community platform for single women in 2030 and is designed as a community platform to identify and improve various online and offline problems experienced by MZ generation on their journey to purchase home appliances. We would like to establish an overall brand visual identity in line with the launch of a community platform that can share experiences and daily lives of home appliances that suit each other’s tastes. In addition, we would like to establish a differentiated visual identity in the home appliance community market, which is like a new market, considering the business scalability that will grow from a home appliance community platform to a lifestyle e-commerce platform.